Marketing Director, B2B

About Blackhawk Network:

At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike.

Learn more at BHN.com

Overview:

Contract Type : Permanent

Workplace: Hybrid – 2 days in office per week

Hours: 35 hours per week

Reports to: Senior Marketing Director

This is a newly created, senior leadership role at the heart of BHN's commercial transformation.

As Marketing Director, B2B for EMEA, you will own the entirety of B2B marketing across the newly consolidated organization — building and leading a high-performing team, driving a unified go-to-market strategy to scale, driving measurable revenue growth, strengthening market positioning, and building a best-in-class B2B marketing engine powered by data, insight, and execution excellence across the region.

You will sit within the EMEA senior marketing leadership team, reporting to the Senior Marketing Director, and will work in close partnership with the full range of cross functional stakeholders both in EMEA and Globally. This role represents a significant opportunity for an ambitious, analytically driven marketing leader who combines strategic thinking with hands on leadership, strong analytical skills and relentless focus on ROI to shape how BHN goes to market at a pivotal point in its growth.

Responsibilities:

Strategy and Leadership

Define and own the B2B marketing strategy for EMEA, aligned to the commercial priorities and targets

Lead the transition from a divisionally structured marketing team to a single, integrated B2B function, driving clarity of purpose, focus and accountability

Act as the senior marketing voice for B2B across EMEA, representing the function in commercial and leadership forums

Partner closely with Sales, Product, and Leadership teams to align go-to-market strategies

Demand Generation & Pipeline

Own end-to-end demand generation for B2B across EMEA, with clear accountability for marketing attributable revenue performance and full funnel conversion metrics

Develop and execute multi-channel demand generation programmes that generate measurable results across BHN's key B2B propositions, including One4all Rewards and the broader BHN proposition

Drive a performance-first culture within the team, with rigorous KPI setting, tracking and optimisation across all programmes

Messaging

Lead the development of compelling, insight-driven messaging and positioning for BHN's B2B propositions across EMEA

Ensure messaging is differentiated, commercially relevant, and consistently applied across all channels and markets

Work closely with global marketing and product marketing and local stakeholders to translate product capability into market-ready narratives & sales enablement support that resonate with B2B buyers

Data, Analytics & Performance

Own the B2B marketing performance framework for EMEA, including KPIs, dashboards and reporting cadences

Use data and insight to inform strategy, prioritise investment and demonstrate the commercial impact of marketing activity

Champion a test-and-learn approach across campaigns and channels, embedding continuous improvement into the team's ways of working

Work closely with global teams to ensure accurate attribution and reporting

Budget & Resource Management

Own and optimise the B2B marketing budget to maximise ROI; ensuring efficient and effective allocation of resource against commercial priorities

Provide regular budget reporting and forecasting to the Senior Marketing Director and commercial leadership

People Leadership

Lead, develop and inspire a high performing team

Set clear OKRs, provide ongoing coaching and development, and build a team culture of performance, collaboration and accountability

Support the broader EMEA marketing leadership team in building a unified, motivated function

Qualifications:

Significant B2B marketing leadership experience, ideally within financial services, fintech, payments or a related sector

Proven track record of building and executing demand generation programmes that have delivered measurable pipeline and revenue impact

Experience leading and developing senior marketing teams across multiple markets

Demonstrable experience owning and managing substantial marketing budgets

Ability to translate complex offerings into clear, compelling B2B narratives

Experience working in a matrixed, fast-paced organization, ideally through a period of change or transformation

Highly analytical with a strong command of marketing data, attribution models and performance reporting

Strategic thinker who can translate business objectives into clear marketing plans

Strong commercial acumen and ability to engage credibly with senior sales and business leadership

Excellent communicator and influencer, able to operate effectively at all levels of the organization

Organized and rigorous in approach to planning, budgeting and prioritisation

Comfortable with ambiguity and able to lead a team through change

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Benefits:

Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.

Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.

Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond card.

Flexibility & Engagement: Office group activities and support for physical and mental health.

Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Hybrid: Typically 2 days per week in the office. We’re open to flexible working arrangements and will consider reasonable adjustments in line with individual needs.

Candidate Journey at BHN:

Stage 1: Shortlisting of suitable candidates

Stage 2: Screening Call

Stage 3: Interview(s) with Hiring Manager(s)

Stage 4: Feedback/Hired

Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!

Blackhawk Network is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process.