Influence Manager - US Market [CDI]

Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location: Paris (11e arrondissement)

Mission: As we continue to grow, we still have great challenges to meet in order to make the plurality and quality of our products known to as many people as possible in the US market. With this in mind, we are looking to our team by recruiting an Influence Manager - US Market.

Responsibilities:

Managing Campaigns : Sending products, briefing, monitoring delivery, reporting

Campaign Performance Analysis : Monitoring, analyzing, and comparing the success and performance of our campaigns and activations (quantitative and qualitative)

Engaging with Opinion Leaders : Engaging and leading conversations with beauty experts, influencers, and bloggers

Competitive Analysis : Analyzing how our competitors are performing

Influence Marketing Best Practices : Continuously monitoring influence marketing best practices

Collaborative Sharing : Share your ideas, results with our international influence team

Outcomes :

Scale up our paid influence collaborations for Typology in the United States

Increase the ROI and the success rate of our influence collaborations

Increase brand awareness and strengthen brand image with relevant collaborations

Build and strengthen relationships with key influencers and partners

Develop creative communication campaigns to maximize brand awareness, brand love and revenues

Specific skills:

Analytics : knowledge of tracking, Web analytics and tools (CPM, ROI, audience measuring tools such as Google Analytics, ability to manage and keep track of a budget)

Growth mindset : has proven experience in scaling paid operations for the company or clients

Commercial & relational : Ability to negotiate contracts but also create a deep connection with key contacts

Creativity : ability to bring innovation to our influence campaigns with creative concepts and a solid knowledge of the US influencer marketing market and trends

Profil

min 3 years of experience with at least 2 years in influence management

You have already managed paid operations with influencers in companies where performance is at the center of the influence strategy (either for a brand or in agencies), with a focus on Instagram, TikTok and YouTube.

You must be fluent in English and having an experience on the American market is a big plus

Excellent organizational, communication and analytical/reporting skills

Interest in the cosmetics or the beauty secto

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.