Ecom AI

About the Role

We are looking for a highly adaptable, AI-native Marketing, eCommerce & CRO Specialist to help Lifely move faster, scale smarter and improve how we acquire, convert and retain customers.

This role sits at the intersection of:

AI adoption

Marketing execution

eCommerce growth

CRO

Website performance

Customer experience

Commercial delivery

You will work across campaigns, product launches, Shopify improvements, landing pages, CRO tests, customer journeys, reporting, AI workflows, automation, creative testing and performance insights.

The right person will be highly strategic, but also extremely hands-on. We do not need someone who only talks about ideas. We need someone who can take a problem, break it down, create a plan, communicate it clearly, execute it properly and show the result.

What Makes This Role Different

This is not a comfortable “business as usual” marketing role.

At Lifely, priorities move quickly. Campaigns go live fast. Website updates need to be briefed, tested, QA’d and deployed properly. CRO ideas need to become experiments. Customer insights need to become better product pages. AI tools need to become real workflows, not just nice concepts.

You will be expected to work across multiple moving parts and keep quality high.

We are looking for someone who can:

Think strategically, but still deliver the work

Use AI to increase output, not just generate content

Communicate clearly with marketers, developers, designers and operators

Own projects from idea to execution

Improve systems, not just follow them

Spot problems before they become bigger issues

Move with urgency while maintaining quality

Measure success through output, results and commercial impact

Key ResponsibilitiesAI Adoption, Automation & Workflow Improvement

You will help Lifely become a more AI-enabled marketing and eCommerce team.

This includes identifying where AI can improve speed, quality, reporting, creative development, CRO, customer insights, campaign planning, QA and operational workflows.

You will be expected to:

Build and improve AI-powered marketing and eCommerce workflows

Use AI tools to reduce manual work and improve team output

Create repeatable prompts, templates, SOPs and systems

Help automate reporting, research, briefing, QA, content and insight generation

Identify where AI can reduce mistakes and improve delivery quality

Stay ahead of new AI tools and translate them into practical business use cases

This role is not about “playing with AI”. It is about using AI to create speed, clarity, efficiency and measurable business improvement.

eCommerce, Shopify & Website Execution

You will work closely with marketing, development, design and operations to improve Lifely’s online experience.

This includes:

Supporting Shopify website updates across Lifely and related brands

Improving product pages, collection pages, landing pages and campaign pages

Briefing developers clearly and reviewing output properly

Supporting QA before website changes go live

Improving customer journeys from ad click to checkout

Helping improve site speed, UX, merchandising, product content and on-site messaging

Turning customer feedback and performance data into better website experiences

We need someone who understands that a website update is not complete until it is properly checked, live, working and contributing to the customer experience.

CRO, Testing & Customer Journey Optimisation

CRO is a major part of how Lifely grows.

You will help plan, brief, execute and review CRO initiatives across:

Product pages

Collection pages

Landing pages

Homepage

Cart

Checkout

Campaign journeys

Mobile experience

Product discovery

Trust and social proof

Offer presentation

Add-to-cart improvements

You will be expected to turn insights into clear hypotheses, then help move those hypotheses into actual tests and outcomes.

This means you are not just suggesting “we should test this”. You are helping build the test, launch it, measure it and turn the learning into the next improvement.

Marketing Strategy & Campaign Support

You will support the marketing team across product launches, campaign rollouts, creative testing and growth initiatives.

This includes:

Supporting campaign planning across Meta, Google, email, SMS, SEO and website

Helping develop creative angles, hooks, landing page briefs and customer messaging

Reviewing performance and identifying what should be killed, kept or scaled

Supporting new market opportunities beyond Australia

Helping align campaigns with stock, product priorities, customer demand and commercial goals

Using data and customer insight to improve marketing decisions

This person needs to understand strategy, but also know how to get things shipped.

Performance, Reporting & Commercial Insight

We are a results-focused business. You will need to be comfortable working with numbers, performance trends and commercial priorities.

You will help:

Build clear reporting workflows

Analyse marketing, website, product and customer performance

Identify what is driving revenue, conversion and profitability

Turn performance data into simple recommendations

Track CRO and campaign results

Use AI to speed up analysis and reporting

Communicate results clearly to the team

Success in this role will be measured by output, speed, quality and impact — not just effort.

Top 5 KPIs for This Role

The success of this role will be measured by delivery, quality and commercial impact across five core areas.

1. AI Automation & Workflow Output

Build and launch practical AI workflows that reduce manual work and improve marketing, eCommerce and CRO execution.

Targets:

Launch 3–5 AI-powered workflows within the first 90 days

Reduce manual reporting, briefing, QA, research or content workflow time by 30–50%

Create reusable AI SOPs, prompts and templates for the team

Deliver at least 1 AI workflow per month that directly supports revenue, CRO, website QA, reporting or campaign execution

Examples include AI customer review analysis, CRO idea generation, weekly performance summaries, SEO content briefs, website QA checklists or competitor research systems.

2. Website Quality, QA & Bug Reduction

Maintain a clean, reliable and high-performing website experience.

Targets:

Zero critical bugs pushed live

100% of website changes go through QA before deployment

Reduce repeated website bugs or rework by 50% within 90 days

Ensure all campaign pages, pricing, banners, CTAs, tracking and conversion elements are checked before launch

Escalate high-impact website issues quickly and clearly

3. CRO Testing & Conversion Improvement

Improve conversion through structured testing, faster experimentation and better customer journey decisions.

Targets:

Increase CRO testing output by 3x

Launch or support 2–4 CRO tests per month

Improve key conversion metrics across priority pages, including:

Add-to-cart rate

Conversion rate

Revenue per session

Click-through rate

Bounce rate

Maintain a clear CRO roadmap, test log, hypothesis, result and recommendation for every test

4. SEO Growth & Technical Optimisation

Improve organic search performance through better content, site structure and technical SEO.

Targets:

Grow organic sessions by 20–30% within 6 months

Improve rankings for priority commercial keywords

Optimise 10–20 high-priority SEO pages per month, depending on workload

Fix key technical SEO issues across metadata, internal linking, headings, indexation, schema and page content

Improve organic revenue contribution over time

5. Site Speed, UX & Website Performance

Improve site speed, mobile experience and core website performance.

Targets:

Improve mobile page speed by 20–30% within 90 days across priority pages

Improve Core Web Vitals across homepage, PDP, PLP, landing pages and cart

Reduce unnecessary page weight from videos, apps, scripts, oversized images and slow-loading elements

Audit top revenue-driving pages monthly for speed, UX and conversion friction

Ensure new website updates do not negatively affect site speed or usability

What We’re Looking For

We are looking for someone who is sharp, proactive, commercially minded and execution-focused.

The ideal person has experience across marketing, eCommerce and CRO, but more importantly, they have a proven ability to deliver.

You should be someone who can walk into a fast-moving business, understand the priorities quickly, communicate clearly and start improving how things get done.

Highly Valued Experience

Shopify Plus experience

Experience with Meta Ads, Google Ads, Klaviyo, GA4, PostHog, Hotjar, Microsoft Clarity, Triple Whale, Figma, Notion, Airtable, n8n, Zapier, Make or similar tools

Experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Replit, Gamma or AI agents

Experience working with developers on website deployment, QA and CRO tickets

Experience in DTC, retail, furniture, homewares, lifestyle, sleep, kids or consumer brands

Experience scaling campaigns across multiple markets

Basic understanding of HTML, CSS, Shopify theme structure, SEO, schema or site speed

Experience building reports, dashboards, SOPs or workflow automations

The Type of Person Who Will Succeed

You will do well in this role if you:

Move fast without being messy

Take ownership without needing constant reminders

Communicate early, clearly and directly

Know how to prioritise what matters

Care about output and results

Can work across strategy and execution

Are comfortable with ambiguity

Use AI naturally in your workflow

Can work with developers, creatives, marketers and operators

Are not afraid of high standards

Can show what you have delivered, not just what you know

The Type of Person Who Will Not Succeed

This role is probably not right for someone who:

Needs a slow, highly structured environment

Waits to be told exactly what to do

Talks about strategy but cannot execute

Uses AI only for basic content writing

Struggles to communicate progress or blockers

Does not like being measured by results

Avoids accountability

Cannot manage multiple priorities

Sends work without checking quality

Is uncomfortable with fast deadlines and high expectations

What Success Looks Like

Within this role, success means:

AI is being used practically across marketing, eCommerce and CRO

Manual workflows are reduced

Campaigns and website updates are launched faster

QA and deployment quality improves

CRO testing becomes more structured and commercially useful

Product pages and landing pages convert better

Reporting becomes faster, clearer and more actionable

The team has better systems, templates and SOPs

Marketing output improves without sacrificing quality

Commercial results improve through better execution

Example Projects You May Own

Build an AI workflow that turns customer reviews into ad hooks, PDP copy and CRO ideas

Create a CRO roadmap for Lifely’s highest-priority products

Improve PDP messaging for key products based on customer insight and performance data

Build a weekly AI-assisted performance reporting system

Brief and QA Shopify landing page updates for major campaigns

Analyse competitor websites and turn findings into test ideas

Build AI SOPs for campaign briefing, creative research and QA

Improve collection page journeys for mobile users

Work with developers to improve product discovery, swatches, sticky CTAs or cart experience

Help scale winning campaigns across AU, US, CA and future markets

Requirements

Strong experience in eCommerce, ideally Shopify

Experience in marketing, CRO, UX, customer journey or website optimisation

Strong understanding of AI tools and how to apply them in real business workflows

Ability to brief developers, designers and marketers clearly

Strong communication skills

Strong project ownership and delivery discipline

Ability to manage multiple priorities without losing quality

Ability to turn strategy into execution

Strong understanding of performance marketing, conversion and customer behaviour

Comfortable working in a fast-paced, high-expectation environment

Shopify Plus experience

Experience with Meta Ads, Google Ads, Klaviyo, GA4, PostHog, Hotjar, Microsoft Clarity, Triple Whale, Figma, Notion, Airtable, n8n, Zapier, Make or similar tools

Experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Replit, Gamma or AI agents

Experience working with developers on website deployment, QA and CRO tickets

Experience in DTC, retail, furniture, homewares, lifestyle, sleep, kids or consumer brands

Experience scaling campaigns across multiple markets

Basic understanding of HTML, CSS, Shopify theme structure, SEO, schema or site speed

Experience building reports, dashboards, SOPs or workflow automations