Manager, Aerospace and Defense Marketing

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression through the sales cycle to close, as well as evolving our account-based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly. The A&D Marketing manager will play an important role in ensuring the A&D marketing strategy and content supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.

Key responsibilities will include:

Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams

Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting

Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners

Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities

Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams

Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings

Develop and manage strategic brand-building activities that further IFS market positioning

Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication

Manage A&D marketing budget including planning, forecasting, and results reporting

Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel

Qualifications

Overall Required Competence:

Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space

Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders

Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM

Excellent verbal, presentation, and written communication skills; fluent English

Demonstrable ability to communicate how industry solutions achieve business value

Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed

Highly competent in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn

Required Education & Experience:

Bachelor's in Business or Marketing or proven success in a similar role previously

An obvious passion for industry marketing in support of building and scaling a successful industry-leading business

Additional Information

What We’re Offering

Salary Range: $100,000 CAD -$130,000 CAD + Bonus

Permanent, Full-time

Flexible paid time off, including sick and holiday

Medical, dental, & vision insurance

RRSP Company contribution

Life insurance and disability benefits

Tuition assistance

Community involvement and volunteering events

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

Use of Artificial Intelligence in Recruitment

As part of our recruitment process, we may use automated tools, including artificial intelligence, to help screen and assess applications based on job‑related criteria such as skills, experience, and qualifications.

These tools do not make hiring decisions. All employment decisions are reviewed and made by members of our hiring team.

This position is for an existing vacancy.