Manager Marketing - Demand Generation

4 days per week in office - please note that this position can also be filled in any of our offices across Canada

This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives. The role calls for experience in marketing and communications, especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth.

You will be focusing on:

Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.

Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.

Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight‑driven recommendations.

Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross‑selling, upselling, and client expansion.

Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.

Support national, sector and practice chairs in executing their strategic plans

Assist with the preparation of directories, rankings, awards submissions, and matter collections.

Track and evaluate the competitive landscape to ensure our offerings remain strong.

Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes

Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives

Project manage timelines to meet specified deadlines

What you bring to the role:

Relevant degree in business, marketing, communications, or related field

A minimum of 8-10 years of experience in business-to-business marketing in the professional services industry

A passion for demand marketing and willingness to get hands-on building solutions

Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification

Experience framing and collaboratively solving complex problems through creative problem-solving

Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills

Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environmen

Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain

Strong project management skills

Bilingual in English and French is a plus but not required.

Why join our team:

Retirement savings plan with employer contribution

Benefit premiums paid by the firm

Telemedicine services

Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!

Training and development programs based on your interests and needs

The salary bands provided reflect the typical range for this role in the region indicated. We recognize that each candidate brings a unique set of experiences and skills, and final compensation will be thoughtfully determined based on individual qualifications and current market factors. Please note that salary will be discussed and negotiated during interview.

Toronto: $111,600 - $137,800 Ottawa: $109,000 - $134,600 Vancouver: $109,000 - $134,600

Ready to join a proactive and modern firm that provides an exceptional career experience in an inclusive and collaborative environment? Come join us!

As part of a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.

To find out more about how we integrate diversity, equity and inclusion in everything we do please click Diversity, equity and inclusion | Canada | Global law firm | Norton Rose Fulbright .

If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application. We will contact you to further discuss your need.

Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds. For applicants who require an accommodation, please contact us to discuss further.

Law around the world

nortonrosefulbright.com

Please note that this job posting is being advertised to fill an existing vacancy.