Sales Manager - Crown Mazda
At a glance
Highlights
- Family-owned organization
- Platinum level best employer
- Fast-growing dealership group
- Internal promotion opportunities
Why this role might suit you
The position leads a product advisory team, blends automotive sales with finance duties, and offers career advancement within a recognized, family‑owned dealership group known for comprehensive benefits and internal growth.
Skills
About the role
Crown Auto Group is a Winnipeg-based, family-owned organization built on integrity, teamwork, and strong relationships. We are proud to be recognized as one of Canada’s Best Managed Companies and an Aon Hewitt Best Employer – Platinum Level. As one of Manitoba’s fastest-growing dealership groups, we offer exceptional service and rewarding career opportunities in a dynamic industry.
We are currently seeking an experienced and motivated Sales & Finance Manager to join our leadership team at Crown Mazda. This role combines automotive sales leadership with finance and insurance responsibilities to deliver an exceptional customer experience while driving dealership performance and profitability.
Key Responsibilities
Lead, coach, and develop a team of Product Advisors to achieve sales and customer satisfaction goals
Support customers throughout the vehicle purchasing process, including deal structuring, financing, and delivery
Manage all finance and insurance activities while maintaining profitability and compliance
Conduct credit interviews, secure lender approvals, and present protection products including warranties and GAP coverage
Appraise trade-in vehicles and assist with deal closing
Ensure accurate completion of finance documentation and timely contract funding
Maintain strong relationships with customers, lenders, and internal teams
Monitor team performance, provide ongoing coaching, and foster a positive, high-performance culture
Meet or exceed established sales and finance KPIs
Lead by example by consistently demonstrating Crown Auto Group’s mission, vision, and values
Qualifications & Requirements
High school diploma
Current MPI Salesperson Permit or willingness to obtain one within 30 days of hire
Minimum of 2 years of sales and Finance experience; automotive experience strongly preferred
2-3 years of experience leading, coaching, or managing teams is considered a strong asset
Valid driver’s license
Strong verbal and written communication skills
Proven ability to build lasting relationships with customers, business partners, and internal teams
Highly resourceful, adaptable, and flexible in a fast-paced environment
Professional appearance and demeanor
Demonstrates Crown Auto Group’s CARMA Values: Collaborate, Accountable, Relationship-focused, Motivated, Attitude
Additional languages are considered an asset
Employee Benefits
Comprehensive benefits package, including extended health, dental, vision, and massage therapy
Discounted fitness memberships
Associate Referral Bonus Program
Career advancement opportunities, with the majority of promotions filled internally
Access to Perkopolis (Canada’s leading corporate concierge and discount program)
Questions about this role
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