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Sales Manager - Crown Mazda

Crown Auto Group

Winnipeg, CAonsitePosted May 29, 2026

At a glance

Highlights

  • Family-owned organization
  • Platinum level best employer
  • Fast-growing dealership group
  • Internal promotion opportunities

Why this role might suit you

The position leads a product advisory team, blends automotive sales with finance duties, and offers career advancement within a recognized, family‑owned dealership group known for comprehensive benefits and internal growth.

Skills

automotive-salesfinance-managementteam-coachingcredit-interviewingcontract-fundingvehicle-appraisalfinance-documentationcustomer-relationship

About the role

Crown Auto Group is a Winnipeg-based, family-owned organization built on integrity, teamwork, and strong relationships. We are proud to be recognized as one of Canada’s Best Managed Companies and an Aon Hewitt Best Employer – Platinum Level. As one of Manitoba’s fastest-growing dealership groups, we offer exceptional service and rewarding career opportunities in a dynamic industry.

We are currently seeking an experienced and motivated Sales & Finance Manager to join our leadership team at Crown Mazda. This role combines automotive sales leadership with finance and insurance responsibilities to deliver an exceptional customer experience while driving dealership performance and profitability.

Key Responsibilities

Lead, coach, and develop a team of Product Advisors to achieve sales and customer satisfaction goals

Support customers throughout the vehicle purchasing process, including deal structuring, financing, and delivery

Manage all finance and insurance activities while maintaining profitability and compliance

Conduct credit interviews, secure lender approvals, and present protection products including warranties and GAP coverage

Appraise trade-in vehicles and assist with deal closing

Ensure accurate completion of finance documentation and timely contract funding

Maintain strong relationships with customers, lenders, and internal teams

Monitor team performance, provide ongoing coaching, and foster a positive, high-performance culture

Meet or exceed established sales and finance KPIs

Lead by example by consistently demonstrating Crown Auto Group’s mission, vision, and values

Qualifications & Requirements

High school diploma

Current MPI Salesperson Permit or willingness to obtain one within 30 days of hire

Minimum of 2 years of sales and Finance experience; automotive experience strongly preferred

2-3 years of experience leading, coaching, or managing teams is considered a strong asset

Valid driver’s license

Strong verbal and written communication skills

Proven ability to build lasting relationships with customers, business partners, and internal teams

Highly resourceful, adaptable, and flexible in a fast-paced environment

Professional appearance and demeanor

Demonstrates Crown Auto Group’s CARMA Values: Collaborate, Accountable, Relationship-focused, Motivated, Attitude

Additional languages are considered an asset

Employee Benefits

Comprehensive benefits package, including extended health, dental, vision, and massage therapy

Discounted fitness memberships

Associate Referral Bonus Program

Career advancement opportunities, with the majority of promotions filled internally

Access to Perkopolis (Canada’s leading corporate concierge and discount program)

Questions about this role

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