Digital and Performance Marketing Manager

Digital and Performance Marketing Manager

NuVista Mental Health

Full Time – Shared Services - Marketing

Reports to: Director of Marketing

About NuVista

NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.

The Opportunity

The Digital and Performance Marketing Manager will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.

This role is responsible for:

Managing digital marketing creative planning and performance across paid advertising, website analytics, social reporting, and lead generation channels

Supervising and supporting the Social Media Coordinator alongside the Marketing Manager: Brand & Content

Monitoring website traffic, user behaviour, conversion metrics, and patient acquisition trends

Developing and managing reporting systems for lead tracking, campaign performance, and clinic-level marketing insights, including the quarterly marketing report and the clinic portfolio management

Partnering with Finance, Accounting, Operations, and Intake teams to identify service demand gaps and growth opportunities based on client intake data

Supporting clinic marketing needs across locations, programs, launches, and service expansions

Key Responsibilities

Digital Marketing & Performance Analytics

Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns

Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations

Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance

Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics

Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement

Clinic Marketing Operations

Support marketing initiatives across clinic locations and regional markets

Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets

Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions

Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives

Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations

Social Media & Channel Oversight

Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content

Lead social media reporting, campaign analytics, and audience growth strategies

Monitor engagement performance and identify opportunities for audience acquisition and community growth

Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed

Assist in diversifying marketing channels to improve reach, engagement, and patient conversion

Financial & Intake Data Collaboration

Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance

Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting

Support forecasting and growth planning through marketing performance insights and lead analysis

Develop reporting frameworks that connect marketing performance with operational and revenue outcomes

Assist leadership teams in making data-informed decisions around clinic and program growth

Cross-Functional Collaboration

Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution

Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals

Coordinate with external vendors, advertising partners, and creative agencies as needed

Support internal reporting processes and executive-level marketing performance updates

Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates

What Success Looks Like

Within 12-18 months, this role will have:

Improved lead tracking visibility and reporting accuracy across all clinic locations

Increased patient acquisition performance through optimized digital campaigns

Established clear reporting systems connecting marketing activity to intake and revenue outcomes

Improved website conversion rates and digital engagement metrics

Supported measurable clinic growth through data-driven marketing recommendations • Strengthened collaboration between Marketing, Operations, Finance, and Intake teams

Qualifications

5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing

Experience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferred

Strong understanding of digital advertising platforms including Google Ads, Meta Ads, and analytics tools

Experience with CRM systems, lead tracking platforms, and reporting dashboards

Strong analytical and problem-solving skills with the ability to interpret complex data sets

Understanding of SEO, website optimization, conversion tracking, and digital acquisition strategies

Core Competencies

Communication: Communicates clearly and effectively; strong presentation and active listening skills.

Problem Solving: Analyzes issues thoroughly and develops effective solutions.

Quality Focus: Produces accurate work and proactively identifies opportunities for improvement.

Results Driven: Sets clear goals and works consistently to achieve desired outcomes.

Project Management: Effectively monitors project progress and ensures accountability for outcomes,

Strategic Thinking: Establishes and communicates vision and applies creativity to solutions.