Trade Marketing Specialist
About the role
#EquipoDespegar
At Despegar, we're a team of passionate professionals dedicated to creating amazing experiences that make travel enrich people's lives. We work together, get involved, aren't afraid to make mistakes, and always push for more.
#EquipoDespegar is about growth and development – it's about setting a goal and not stopping until we reach it. We innovate, create, learn from our mistakes, and that's how we've become Latin America's leading travel platform.
We solve complex problems and develop cutting-edge tech solutions to stay at the forefront of the travel industry.
We have a new challenge for those who:
Take ownership of their professional development and want to maximize their talent
Are great at centralizing information and strive to deliver high-quality solutions
Are natural pushers who make things happen
Are demanding, competitive, never settle for just meeting expectations, and constantly seek to exceed them
At Despegar, we are a highly committed team of professionals dedicated to transforming the tourism industry through cutting-edge technology. We foster a collaborative work environment, actively engage in our projects, embrace challenges without fear of failure, and are continuously striving for excellence. Our culture encourages innovation and the pursuit of new and improved solutions to address the dynamic demands of the tourism and technology sectors.
We're currently looking for someone to join our team as Travel Trade Specialist based in Mexico, responsible for leading the analytical and commercial strategy for digital and traditional media at Despegar México. This role will develop strategic relationships with key partners while managing the media team's critical KPIs.
Responsibilities
Lead and monitor media team KPIs: ROI, ROAS, advertising impact, and media mix
Analyze advertising investment distribution and optimize resource allocation
Identify performance deviations and implement corrective action plans
Develop executive dashboards and performance reports for stakeholders
Conduct predictive analysis and forecasting of advertising results
Extract campaign insights and propose continuous strategic improvements
Negotiate commercial terms and strategic agreements with enterprise partners
Manage key client portfolio and identify growth opportunities
Represent Despegar at industry events and travel & advertising conferences
Develop high-impact commercial presentations and client proposals
Oversee campaign execution across platforms: Google Ads, Meta Business, programmatic
Coordinate briefs and ad creative production with design and traffic teams
Manage advertising inventory: website banners, app push, newsletters, external media
Requirements
Bachelor's degree in Business, Hospitality, Tourism or related field.
3+ years of professional experience in media sales, digital advertising, or business development
Strong prospecting and negotiation skills, especially at a strategic or executive level.
Proven experience in KPI analysis, campaign optimization, and enterprise account management
SQL for data extraction and custom reporting
Business Intelligence tools: Power BI, Metabase, Google Analytics, Tableau
Advertising platforms: Google Ads, Meta Business Manager, programmatic buying
Strong strategic thinking, negotiation, and data analysis skills
Results-oriented with quantitative goal management
English (advanced) – required
Portuguese – considered a plus
The ideal candidate should have solid strategic thinking, negotiation, and data analysis skills, with a strong focus on results and quantitative goal management.
Benefits
Competitive base + Performance bonus
Private medical insurance.
Being part of a company that is a leader in the Travel industry.
Belong to a team of professionals who are passionate about traveling in the world of technology and make it possible for others to travel.
Integrate a team that uses technology as a way of innovation and resolution of opportunities.
Develop your own career path in a competitive and challenging world.
Discount in travel.
Extensive Growth Opportunities.
What We Offer:
Be part of a company that's an expert in its industry
Join a team of professionals passionate about travel, technology, and making it possible for others to explore the world
Work with a team that uses technology as a driver for innovation and problem-solving
Develop your career in a competitive and challenging environment
If you want to be part of a unique team that loves to solve problems, innovate, and create value – join us!
Make Despegar your next destination!
At Grupo Despegar, we're committed to creating an inclusive work environment where meritocracy and equal opportunities are part of all our talent management processes, fostering diversity as part of our constantly evolving culture.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Questions about this role
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What's the typical salary for Marketing in Mexico?
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