Manager, Digital Marketing, LAC

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Digital Marketing is responsible for driving customer retention, frequency, and lifetime value across the Burger King Mexico ecosystem. This leader oversees the full CRM strategy, leveraging a robust digital stack—CDP, ESP, App, Loyalty, POS integrations, analytics platforms—to deliver personalized, data-driven customer experiences that directly impact sales and commercial performance. A strong commercial mindset, data fluency, and cross-functional leadership are essential to succeed in this role.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Mexico City, Mexico.

Role & Responsibilities

CRM Strategy & Customer Lifecycle

Own the end-to-end CRM vision, designing scalable strategies to grow activation, engagement, repeat visits, and loyalty.

Build data-driven customer journeys across App, Email, Push, SMS, and in-store touchpoints.

Manage CRM funnel KPIs, ensuring continuous improvement through structured experimentation and performance optimization.

Digital Stack & Data Activation

Lead the operation and evolution of the CRM/Digital Stack: CDP, ESP, automation tools, loyalty platforms, APIs, and analytics.

Partner with Tech & Data teams to guarantee data quality, governance, and seamless integration across POS, Delivery, App, Web, and external partners.

Activate advanced segmentation and predictive models (churn risk, purchase propensity, product affinity) to enable personalization at scale.

Insights, Measurement & Personalization

Transform transactional, behavioral, and lifecycle data into actionable commercial opportunities.

Develop a personalization framework that adapts the experience based on customer maturity, habits, and value segments.

Lead A/B and multivariate testing programs to ensure continuous learning and ROI maximization.

Commercial Growth & Revenue Impact

Build and execute the annual CRM commercial plan aligned with marketing, innovation, operations, and P&L goals.

Partner with Finance and Revenue Management to design profitable promotions, targeted incentives, and dynamic offer strategies.

Ensure CRM is a consistent revenue engine—driving incremental traffic, improved basket mix, and higher visit frequency.

Cross-Functional Leadership

Serve as the central CRM stakeholder across Marketing, Product, Operations, Technology, Data, and external agencies.

Manage internal and external teams to deliver flawless, timely execution of campaigns, automations, and platform enhancements.

Represent CRM in executive business discussions, providing clear insights, performance updates, and strategic recommendations

Qualifications & Skills:

4+ years in CRM, Digital Marketing, Loyalty, or Customer Strategy, ideally within QSR, retail, FMCG, or technology environments.

Proven track record in delivering measurable commercial and revenue impact through CRM initiatives.

Experience managing complex digital ecosystems and multi-channel communications.

Strong command of CRM and marketing automation platforms (e.g., Salesforce, Braze, Iterable, Adobe).

Deep understanding of CDPs, data models, API integrations, tracking, and audience activation.

Analytical strength; ability to interpret data, build dashboards, and influence decisions. (SQL is a plus.)

Commercially-driven, highly results-oriented.

Strategic thinker with strong analytical rigor.

Exceptional communication and executive presence.

Able to influence diverse stakeholders and lead cross-functional projects.

Entrepreneurial, proactive, and comfortable operating in a fast-paced, high-growth environment.

This position requires conducting business operations across the Latin America region. To perform the essential functions of this role, fluency in both English and Spanish is required.

#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they their families, free telemedicine and mental wellness support.