Cold Email Specialist

Cold Email Specialist (Deliverability + Client Success + Campaign Operations)

Full-Time Remote | Flexible Hours with U.S. Client Overlap

About the Role

We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.

This is not a passive account management role.

You will be directly responsible for:

cold email campaign performance,

inbox placement,

deliverability troubleshooting,

campaign optimization,

client communication,

and retention.

You’ll work closely with:

the founder,

outreach team,

developers,

and operations

to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.

If you understand cold email beyond basic outreach — including:

infrastructure,

warm-up,

deliverability,

copy performance,

inbox health,

and campaign optimization —

this role is a strong fit.

What You’ll OwnClient Campaign Ownership

Act as the primary point of contact for 20–30 active clients

Lead client check-ins and performance conversations

Manage client expectations and campaign updates

Build strong long-term client relationships

Proactively identify risks and prevent churn before issues escalate

Cold Email Campaign Performance

Diagnose and optimize underperforming campaigns

Troubleshoot:

deliverability issues

inbox placement problems

domain health

spam issues

list quality concerns

low reply rates

Review and optimize:

subject lines

messaging

sequencing

personalization

Quality-check campaigns before launch

Continuously improve campaign performance and outcomes

Deliverability & Infrastructure

Manage and optimize:

warm-up systems

inbox reputation

sending domains

DNS setup

SPF / DKIM / DMARC

Understand how inbox placement impacts results

Troubleshoot technical campaign issues independently when possible

Collaborate with technical teams on infrastructure and automation improvements

Copywriting & Messaging Optimization

Personally write and refine cold email copy

Improve:

open rates

reply rates

positive response rates

Test and iterate messaging based on campaign data

Balance personalization with scalability

Processes, SOPs & Scaling Operations

Build and improve delivery documentation and playbooks

Maintain organized workflows and campaign tracking

Track:

SLAs

client health

campaign metrics

operational performance

Help create scalable systems as the company grows

Cross-Functional Collaboration

Work closely with:

developers

infrastructure teams

outreach specialists

leadership

Coordinate campaign execution and troubleshooting

Report directly to the founder on:

campaign performance

client risks

retention concerns

operational improvements

✅ Required Experience & Skills

Experience inside:

cold email agencies

lead generation companies

outbound sales environments

startup operations

Strong hands-on expertise in:

cold email strategy

deliverability

inbox placement

warm-up systems

outbound infrastructure

Strong copywriting ability for outbound campaigns

Experience troubleshooting:

spam issues

domain reputation

low-performing campaigns

Technical understanding of:

APIs

automations

workflows

outbound systems

Daily practical use of:

AI tools

ChatGPT

Claude

automation workflows

Strong communication and client management skills

Comfortable operating independently in fast-moving environments

Nice-to-Have Experience

Experience with:

Instantly

Smartlead

Clay

Apollo

Lemlist

Outreach

HubSpot

Familiarity with:

Zapier

Make

webhooks

automation systems

Experience scaling outbound systems for startups or agencies

Background in SaaS or lead generation environments

What Makes You a Strong Fit

You take ownership instead of waiting for instructions

You thrive in startup environments where systems evolve quickly

You focus on execution, results, and performance

You understand that deliverability is just as important as copy

You communicate confidently with founders and executives

You can troubleshoot both technical and operational campaign issues

You care deeply about client outcomes and retention

What a Typical Day Looks Like

Review campaign performance dashboards and inbox health

Troubleshoot deliverability or reply-rate issues

Optimize copy, targeting, and sequencing

Join client calls and provide performance updates

Coordinate with outreach and technical teams

Launch and QA new campaigns

Monitor domain reputation and warm-up systems

Update SOPs and operational tracking systems

In short:

You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.

Key Metrics for Success (KPIs)

Client retention and churn reduction

Inbox placement and deliverability rates

Campaign reply and conversion performance

Client satisfaction and relationship health

SLA adherence and operational consistency

Overall impact on client campaign results

Why This Role Stands Out

High ownership and direct impact on client outcomes

Work closely with startup leadership and technical teams

Blend of:

deliverability

operations

client management

outbound strategy

copywriting

Opportunity to help scale outbound systems and processes

Fast-moving environment with strong growth opportunities

Interview Process

Initial Screening

Interview with Founder

Final Discussion

Offer & Onboarding

If you:

understand cold email deeply,

know how to improve deliverability and campaign performance,

thrive in startup environments,

and enjoy owning client outcomes from end to end,

This role is a strong fit for you.