Digital Marketing Manager

What you´ll do

1. Lead the end‑to‑end digital marketing strategy, from awareness to conversion

Develop annual and quarterly digital marketing strategies covering awareness, traffic, and conversion

Build full‑funnel planning across upper‑funnel exposure, mid‑funnel engagement, and lower‑funnel performance

Design digital initiatives to brand visibility across marketplaces (Amazon, Rakuten, Yahoo)

Drive awareness growth by leveraging marketplace assets such as Brand Pages, Storefront features, category placements, and seasonal content

Allocate and optimize budget across Amazon Ads, RPP, Yahoo Ads, Meta, TikTok, and other digital channels

Identify digital trends, demand shifts, and category opportunities using search, platform, and competitor insights

2. Strengthen top‑funnel awareness with Brand Marketing

Align EC messaging with overall brand campaign strategy

Ensure consistency between brand assets and marketplace executions (ads, PDPs, landing pages)

Monitor brand search, CTR, and upper‑funnel KPIs to measure brand impact

Connect brand activities to measurable marketplace results

Leverage Brand Pages on Amazon, Rakuten, and Yahoo to brand presence and drive product discovery

Plan and execute Brand Page enhancements—visual storytelling, content refreshes, navigation improvements

Ensure seasonal, campaign, and portfolio narratives are reflected consistently across all Brand Pages

3. Drive performance marketing and conversion optimization

Lead marketplace advertising strategies across Amazon, Rakuten, and Yahoo

Improve ROAS, CVR, CPC, and CPA through continuous optimization and A/B testing

Ensure alignment between ad messaging and landing/PDP experiences in collaboration with Customer Experience

Run A/B tests on creatives, messaging, landing pages, and conversion paths

4. Manage paid social channels and Customer Review–driven initiatives

Oversee Meta, TikTok, X, and other paid social channels supporting traffic and new customer acquisition co-working with local/regional Brand Marketing team

Optimize audience targeting, creatives, and bidding strategies to maximize EC growth

Integrate social insights and search trends into cross‑channel planning

Partner with Brand Marketing on social‑led EC campaign activations

Plan and execute Customer Review–driven initiatives to increase authenticity and conversion

Develop structured programs that encourage review generation, before/after content, and user‑generated posts

Amplify Customer Reviews across PDPs, Brand Pages, and social channels in collaboration with agencies and internal teams

5. Leverage analytics tools to generate insights and actions

Required tools: GA4, Google Search Console, Google Trends

Analyze traffic sources, search behavior, session quality, and campaign performance

Translate search trends into demand forecasting and category/SKU opportunity mapping

Assess product performance, repeat indicators, and marketplace behavioral patterns

Build dashboards and deliver actionable insights for decision‑making

6. Collaborate effectively with internal partners

Product Specialists

Ensure accuracy of product content including claims, features, usage guidance, and benefits

Maintain consistency in PDP storytelling and overall marketing messaging

Operation Support

Coordinate on PDP updates, pricing, stock, and promotional readiness

Utilize insights from store operations (Customer Reviews, search terms, competitor activities) to refine marketing plans

Brand Marketing / Customer Experience / Sales / SCM

Lead integrated workflows to ensure seamless delivery of digital initiatives

7. Lead agency and external partner management

Provide strategic direction, briefs, and KPI frameworks to media agencies

Work with marketplace representatives to adopt new tools, programs, and optimization opportunities

Manage creative vendors for advertising assets, landing pages, and Brand Page updates

Ensure high‑quality output, timely delivery, and accountability to performance metrics

What makes you a good fit

Must have

5+ years of experience in digital marketing or e-commerce marketing

Practical experience with GA4, Google Search Console, Google Trends

Hands‑on or managed experience with social advertising (Meta, TikTok, X)

Strong knowledge of Amazon Ads, RPP, Yahoo Ads

Strong analytical capabilities using marketplace data (search terms, Customer Reviews, category insights)

Experience managing agencies and external partners

Strong project management and cross‑functional collaboration skills

Japanese: Native‑level proficiency (internal & external communication)

English: Business reading/writing proficiency

Nice to have

Experience using Adobe Analytics

Experience in beauty, salon, or premium consumer goods categories

Shopify or D2C advertising experience

Creative direction experience (ads, landing pages, content)

Conversational English

Some perks of joining Henkel

Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year

Diverse national and international growth opportunities

Global wellbeing standards with health and preventive care programs

Gender-neutral parental leave for a minimum of 8 weeks

Employee Share Plan with voluntary investment and Henkel matching shares

Retirement Pension Plan (Corporate DC and CB composition)

Sick Leave

Group Term Life Insurance

Supplementary Workers' Accident Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.