Developer Marketing Lead, APAC

About OpenAI

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, responsible deployment, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences.

About the Role

We are seeking an experienced APAC Developer Marketing Lead to build OpenAI's regional strategy for developer audiences across Asia-Pacific. This is a senior role for a marketer who understands technical audiences, can translate global developer priorities into regionally effective programs, and knows how to earn builder trust through useful education, credible storytelling, strong launches, and high-quality ecosystem activation.

The role will prioritize developers while supporting startup marketing where builder and founder ecosystems naturally overlap. That includes technical founders, startup builders, founder-developer communities, startup ecosystem moments, and programs that help high-potential startups discover and build on OpenAI. The ideal candidate brings strong developer marketing experience, regional judgment, and the ability to partner closely with Developer Relations, Product Marketing, Product, Growth, Startups, Partnerships, Content, Events, and regional marketing teams.

Key Responsibilities

- Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments.

- Build programs that improve developer awareness, education, product understanding, adoption, and advocacy.

- Translate global developer launches and narratives into regionally resonant activation plans.

- Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.

- Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories.

- Support startup marketing initiatives where startup and developer audiences overlap, including technical founders, startup builders, startup ecosystem moments, founder-led proof points, and programs that create adoption with early-stage builders, while keeping the core mandate centered on developers.

- Establish clear operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.

- Bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.

Qualifications

- 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms.

- Proven track record building credible marketing programs for developer audiences.

- Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels.

- Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders.

- Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments.

- Strong communication, prioritization, and stakeholder management skills.

- Clear understanding of how developer trust, technical usefulness, and product adoption connect.

Nice to Have

- Experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems.

- Familiarity with APAC developer communities, technical events, startup ecosystems, accelerators, investors, and founder-builder channels.

- Experience working across developer and startup audience overlap, including builder programs, founder storytelling, or startup ecosystem activations.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.