Customer Marketing Manager, B2B Social and Advocacy

About the Team

The Customer Marketing team showcases real-world customer outcomes through storytelling, proof, and structured advocacy programs. We partner closely with GTM, Product Marketing, Comms, Brand, Events, Creative, Sales, and regional teams to support launches, shape industry narratives, and strengthen OpenAI's position across key verticals.

About the Role

We are hiring a Customer Marketing Manager focused on B2B social storytelling and advocacy. This role will support OpenAI's customer stories, advocacy programs, enterprise launches, and brand campaigns with fresh, platform-native content across LinkedIn, X, and YouTube. You will concept new content formats, shape briefs for the B2B Design Pod, guide hooks and narrative direction, and help customer and advocate voices travel clearly across OpenAI's highest-impact channels.

This role will be based in San Francisco and available in the office 3 days per week.

In this role, you will:

- Own how customer stories and advocacy moments show up across LinkedIn, X, and YouTube.

- Develop social-first formats including short videos, clips, carousels, threads, and social-ready highlight moments.

- Create and direct content that supports customer stories, advocacy efforts, enterprise launches, and brand campaigns.

- Draft outlines, scripts, prompts, narrative angles, and creative briefs for short-form B2B content.

- Turn long-form customer films, interviews, and written stories into platform-native assets.

- Build share packs and recommended copy for employees, leaders, and customers.

- Maintain a structured publishing calendar and identify bottlenecks in the social content workflow.

- Partner across GTM, PMM, Comms, Brand, Events, Creative, Production, Sales, regional teams, customers, and advocates.

You might thrive in this role if you:

- 7+ years in Customer Marketing, Social Marketing, Content Marketing, PMM, or B2B GTM roles.

- Deep experience with B2B social across LinkedIn, X, and YouTube.

- Strong creative and trend fluency, including creator-style, lo-fi, platform-native formats and polished enterprise storytelling.

- Excellent editorial judgment, with strong instincts for hooks, pacing, sequencing, amplification, and repeatable formats.

- Experience working with customers, advocates, industry voices, and cross-functional stakeholders in public storytelling.

- Clear project leadership across Sales, PMM, Comms, Creative, Production, and regional teams.

- Video and visual intuition, including knowing what good looks like and how to raise velocity and quality.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.