Lifecycle Marketing Lead

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a data-driven email expert to join Faire's Growth Marketing team. As a Senior Lifecycle Marketing Manager, you'll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion. You'll collaborate closely with cross-functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns at scale. The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends.

What you’ll do

Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments.

Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals.

Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives.

Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities.

Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization.

Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences.

Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels.

Qualifications

4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention)

Analytical with structured problem-solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations

Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation

Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)

Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design

Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support

Strong organization skills, attention to detail, and a passion for optimizing processes =

Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders

Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities

Experience across both B2C and B2B email marketing strategies is a strong plusExperience across a two-sided marketplace or e-commerce is a strong plus

Experience with personalization models or dynamic content at scale is a plus

Experience with Excel & SQL is a plus

Salary Range

San Francisco, CA; New York City, NY: the pay range for this role is $148,000 to $203,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.

Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.

Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.

Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.

Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can on our blog.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)