Creative Strategist - App Dev

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit’s KarmaLab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.

We’re looking for a Creative Strategist to support Reddit’s growing App Development business. This person will help shape creative strategy for app advertisers while partnering across Sales, Product, and Marketing teams to translate business challenges into culturally resonant Reddit ideas that drive impact.

Location: Hybrid in New York or San Francisco

What You’ll Do:

Build creative strategies and campaign concepts that help app advertisers show up authentically on Reddit

Partner closely with Sales and xfn teams on pitches, RFPs, presentations, workshops, and client storytelling

Act as a creative consultant and Reddit platform expert for App Dev-focused clients and agency partners

Translate business challenges, growth objectives, and platform insights into culturally resonant Reddit-native ideas that drive impact

What You Bring:

Deep understanding of Reddit, internet culture, and community-driven platforms

Strong storytelling, presentation, and client communication skills

Experience working closely with Sales and xfn partners to drive business growth

Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments

Understanding of mobile app growth or performance-driven advertiser ecosystems

Portfolio demonstrating strong strategic and creative thinking

Qualifications:

Minimum

4+ years of experience in advertising, media, social, PR, or creative strategy

Experience building and pitching strategy-led presentations to clients

Strong understanding of brands, agencies, and media/platform ecosystems

Ability to manage multiple projects simultaneously

Proficiency in Google Slides

Preferred

Creative Strategy or platform experience at a social, mobile, or advertising technology company

Experience supporting app, gaming, mobile, or performance-driven advertisers

Agency, media, or integrated marketing experience

Experience writing professionally for digital or social platforms

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs

401k with Employer Match

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

Family Planning Support

Gender-Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Paid Volunteer Time Off

Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$115,500—$161,700 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.