Sr. Product Marketing Manager

ABOUT THE ROLE

Peloton is looking for a Senior Manager, Global Product Marketing, who will be responsible for co-driving the strategy, development and execution of key business initiatives that drive awareness, sales and All Access Member subscriptions. The Senior Product Marketing Manager will be an expert in the Connected Fitness landscape, Peloton’s business and organizational needs, and their target audience’s everyday challenges to help define the opportunity for current and future products. You will balance strategic thinking, synthesizing data from multiple sources, with strong project management skills to lead creating and delivering large, complex, creative campaigns and global go-to-market strategies.

This role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide range of teams (Hardware, Product, Design, User Research, Consumer Insights, User Research, Finance, Marketing channels, and more) to define the strategy and lead a cross functional team to deliver results that drive business impact.

As the ideal candidate you are energized by defining new opportunities, building and shaping strategy, and delivering executional excellence. Ideally, you have led defining the opportunity for new products and experiences, are an extremely strong project manager who can bring structure to complicated workstreams, has experience or is eager to learn physical product development, and has experience working with software teams to drive growth, adoption and engagement.

YOUR DAILY IMPACT AT PELOTON

Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio (experience working with physical product teams to define feature set and pricing is strongly preferred) and drive alignment across all parts of the business

Lead creating positioning and messaging synthesizing quantitative and qualitative insights, and applying that to craft clear and thoughtful briefs to marketing channel owners

Lead large, multichannel, cross-organizational projects and campaigns by proactively bringing together multiple teams across Product, Marketing, Business, Finance and Content and oversee campaign development through to execution

Serve as a strategic thought partner to Product to proactively identify opportunities to further improve our products and software experiences

Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities

Consolidate and standardize cross-channel insights and reporting to measure the success of new product initiatives including defining goals and KPIs as well as tracking performance in support of business needs

Elevate the product marketing function by mentoring junior team members and establishing best practices for the function

YOU BRING TO PELOTON

8+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches

Ability to come up with creative solutions to changing business needs, and seeing them through from strategy to execution

Highly organized, excellent time management skills

Ability to lead and influence cross functional partners to drive results, must cultivate strong relationships within the organization

Ability to work proactively with minimal supervision in a fast-paced environment that requires multi-dimensional marketing

Comfortable pushing forward new strategic thinking, presenting above & across peers

A collaborative mindset — no job is too small or too large

#LI-KM1 #LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

Medical, dental and vision insurance

Generous paid time off policy

Short-term and long-term disability

Access to mental health services

401k, tuition reimbursement and student loan paydown plans

Employee Stock Purchase Plan

Fertility and adoption support and up to 18 weeks of paid parental leave

Child care and family care discounts

Free access to Peloton Digital App and apparel and product discounts

Commuter benefits and Citi Bike Discount

Pet insurance and so much more!

Base Salary Range

$168,745—$227,805 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.