Event Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

This Role

As an Events Marketing Manager at Adyen, you will be a pipeline-driven, highly collaborative marketer who thrives in a fast-paced, global environment. You will own the strategy and execution of both industry and owned events, delivering high-impact programs.

The ideal candidate is a 360° marketer with a proven track record of achieving revenue goals through integrated event strategies. You bring strong stakeholder management skills and are experienced in collaborating across teams like Sales, BDR, and Partnerships to deliver results.

What you’ll do:

Own the strategy, planning, execution, and performance of industry and owned events, aligning programs to North American go-to-market priorities and customer acquisition goals.

Develop and execute integrated event strategies, including pre- and post-event campaigns, leveraging ABM approaches, targeted audience development, and coordinated outreach across channels.

Maintain a strong understanding of target industries and customer needs to ensure event messaging and positioning resonate with key audiences.

Drive cross-functional collaboration with Sales, BDR, Partnerships, and Marketing to ensure events are tightly aligned with pipeline generation, account engagement, and revenue objectives.

Lead end-to-end delivery of high-impact event experiences managing internal stakeholders and external partners to ensure seamless, on-brand delivery.

Contribute to creation of the North American annual plan through identification of the right mix of event formats (third-party, hosted, executive, and field events…) to effectively engage target segments and industries.

Track, analyze, and optimize event performance using pipeline contribution, ROI, and attendee insights; translate learnings into scalable improvements across programs.

Role Competencies

Event ownership & execution

Owns end-to-end execution of complex events with high attention to detail

Strong project management; manages multiple workstreams, timelines, and stakeholders

Ensures reliable delivery across logistics, content, and experience

Anticipates risks and ensures execution quality under pressure

Integrated event strategy

Builds integrated event programs aligned to demand generation and field marketing goals

Understands events as part of the full customer journey (awareness → pipeline → expansion)

Connects pre-, during-, and post-event activity (including. ABM, sales follow-up, and outreach)

Designs cohesive experiences across multiple event formats

Commercial impact & optimization

Focused on pipeline, acquisition, and revenue outcomes from events

Uses data to evaluate performance and inform decisions

Tracks ROI, pipeline contribution, and engagement quality

Continuously iterates formats and execution based on results

Stakeholder management & alignment

Strong cross-functional partner to Sales, BDR, Partnerships, and Marketing

Aligns stakeholders around shared objectives and execution plans

Communicates clearly and directly; explains rationale behind decisions

Operates effectively across teams, regions, and competing priorities

Creative thinking & experimentation

Brings fresh thinking to event formats and attendee engagement

Tests and iterates new concepts to improve impact

Raises bar on event experience while staying commercially grounded

Translates business goals into clear, differentiated event concepts

Who you are:

7+ years of experience in event marketing, with required experience in B2B marketing environments.

Proven expertise in integrated event marketing across a range of formats, including third-party, hosted, and executive experiences.

Track record of delivering high-impact events that achieve defined business objectives, including pipeline and revenue goals.

Comfortable operating in fast-paced environments, navigating ambiguity, and driving results through cross-functional collaboration.

Equally strategic and hands-on; you can develop a plan, execute it, and continuously optimize based on performance.

Experiment-driven and creative in your approach. You bring fresh ideas to event formats, test new concepts, and iterate quickly to improve outcomes.

Collaborative team player with a low-ego, high-accountability mindset who values shared success.

Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentation

Other details:

This role is based out of our San Francisco or New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles

Ability to travel domestically and internationally 30%+

The base salary range for this role is $130,000-155,000. To learn more about our compensation philosophy, please click here.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This role is based out of our San Francisco or NYC office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.