Licensed Benefits Advisor
About the role
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About the Role:
As a Licensed Dedicated Advisor, you'll guide small business owners through one of the most important decisions they make for their teams: health benefits. You'll build lasting relationships with your clients, help them understand their options, and guide them through benefits decisions with clarity and confidence.
This is a high-impact role on a team of licensed benefits experts who serve as trusted partners to employers throughout the benefits life cycle.
Here’s what you’ll do day-to-day:
Serve as the primary benefits contact for a portfolio of small group employer clients
Guide clients through the full renewal process — from assessment of needs, plan evaluation, selection through enrollment support
Proactively assess client needs and recommend coverage options (dental, vision, life, disability, HSA/FSA) and plans (SGHI, Level Funded, LGHI) that best fit their teams
Provide clear, approachable guidance on health insurance concepts via phone and email
Ensure clients receive timely, accurate support that meets their needs throughout the year
Meet SLAs and performance standards in a fast-paced, deadline-driven environment
Here’s what we're looking for:
Minimum 4+ years in a customer-facing role; health insurance or benefits experience preferred
Active Life and Health Producer License
Experience supporting a client portfolio or managing ongoing client relationships
A track record of strong client retention and service delivery
Clear communicator who can simplify complex benefits concepts
Self-starter who thrives with autonomy and adapts well to change
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
Questions about this role
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